Growth Audits & Fractional CMO
First 10 businesses get the full audit free — 6 slots remaining

Your business is losing customers
online. Let's find out where.

I build a full 11-section Traffic & Growth Audit for your business — SEO gaps, website critique, competitor analysis, AI visibility score, and a 90-day roadmap. Then I can execute all of it for you.

Claim My Free Audit → See Done-For-You

No obligation · No sales pitch · Delivered in 5 business days

01 The Free Growth & Traffic Audit

Ten businesses. One each. A $500 analysis at no cost — in exchange for honest feedback. First-come, first-served.

Why free? I'm launching this service and I want 10 real businesses to work with, real data to show, and real testimonials to earn. You get a $500 report. I get proof. Nobody loses.
11 Sections in every report
5 Business days to deliver
$500 Standard price — yours free
4 Slots already claimed
What you get: A polished HTML report with real research — not a template, not an automated scorecard. Every section is hand-built for your specific business using live keyword data, competitor research, and a direct audit of your website and social media presence.

02 What's Inside Every Report

11 sections built in the exact order a CMO would diagnose your business — from where you stand today to exactly what to do next.

The 11-Section Report — Full Breakdown
01

Traffic Snapshot

Your organic keyword count, brand rank, paid spend status, and number of competitors outranking you — plus a full keyword intent breakdown (Informational / Commercial / Transactional / Navigational) with visit counts. Most businesses are shocked by how little of their traffic is actually ready to buy.

Live keyword dataIntent breakdown
02

Monthly Cost Structure

A clear payroll and overhead breakdown so your break-even math is grounded in reality. Built from your actual numbers or conservative industry benchmarks if you prefer to keep financials private.

Payroll + overheadAnnual summary
03

Break-Even Revenue Model

Three scenarios — 🔴 Survival, 🟡 Healthy, 🟢 Excellent — with the exact client or enrollment numbers needed to hit each one. This is the section most business owners have never seen done properly for their own business.

3 scenariosHard minimums
04

Website & Social Media Audit vs. Competitors

Side-by-side competitor comparison table. Every website issue flagged as ✓ strength, ✗ critical gap, or ! warning. Social follower benchmarking across Instagram, Facebook, LinkedIn, TikTok, and YouTube.

Critical gaps flaggedCompetitor table
05

Online Lead Funnel

A 5-step funnel mapped specifically to your primary conversion goal — whether that's course enrollments, bookings, consultations, or direct sales. Every step has a clear action and conversion mechanic.

Business-specific
06

SEO Action Plan

6–8 specific actions ranked HIGH / MED / LOW priority. Written for someone who wants to act on them immediately — not a list of vague suggestions.

Priority-rankedActionable
07

Free Lead Generation Blueprint

The conversion math (visitors → opt-in rate → leads → sales), 6 lead magnet ideas specific to your business, 6 placement touchpoints, and a 7-email nurture sequence outline.

Lead magnet ideasEmail sequence
08

AI Visibility Score (0–100)

How visible you are when ChatGPT, Google AI Overviews, or Perplexity answers questions in your category. Scored across 6 signals with specific actions to improve. Most small businesses score 15–30 without deliberate effort.

Most businesses score 15–30Fastest-growing traffic source
09

Transactional Traffic Upgrade Plan

A keyword intent upgrade table showing which informational keywords you rank for and exactly how to convert them to transactional. The goal is always to at least double your current transactional traffic share.

Keyword upgradesOn-page tactics
10

Influencer & Affiliate Strategy

5 tiers: micro-local, national niche, premium/luxury, corporate/LinkedIn, and commission-only affiliate. Outreach template included. Projected enrollment or booking contribution per tier.

5 tiers A–EOutreach template
11

90-Day Priority Roadmap

10 prioritised actions with title, body, and timing badge (Week 1–2 / Month 1 / Month 2–3). The section most clients screenshot and pin to their wall.

Weeks 1–12 mappedClear priorities

What a real report looks like

Format
Polished HTML
Downloadable · Shareable with your team
Research method
Hand-built
Live keyword data · Live site audit · Real competitor pulls
Delivery
5 business days
+ optional 30-min walkthrough call
Price (first 10)
$0
Standard price $500 · No strings attached

03 Done-For-You CMO Execution

The audit shows you exactly what's broken and what to fix. If you'd rather have it handled — I do that too.

The problem with most audits: They tell you what's wrong and leave you to figure out the rest. Everything in the 90-day roadmap — the SEO, the funnel, the content, the email sequences, the influencer outreach — I can execute it all on a monthly retainer. You get a CMO without the $150K/year salary.
Fractional CMO Retainer

🟡 Growth Retainer — $2,500/mo

SEO execution + technical fixes
Content strategy + 4 posts/month
Email funnel build-out (one-time)
Monthly reporting + strategy call
Google Business Profile management
Best for: businesses ready to grow methodically

🟢 Full CMO — $4,500/mo

Everything in Growth, plus:
Paid retargeting (Facebook + Instagram)
Influencer outreach + affiliate setup
YouTube / video content strategy
Weekly reporting + priority access
Best for: businesses ready to scale aggressively
90-Day Sprint Option

Flat-Fee Sprint — from $7,500

Full audit included
90 days of focused execution
SEO + content + funnel + email
One defined deliverable set
Handoff doc at end of sprint
Best for: businesses that want a defined scope with a clear end
How it works: You start with the free audit. If you want the execution handled, we scope a retainer or sprint based on exactly what the report found. No guesswork — the plan is already written.
What Gets Executed

SEO — Technical + Content

Schema markup, page speed, keyword-targeted pages, blog content, internal linking, and local SEO setup. Everything that makes Google and AI tools trust your site.

Email Funnel Build-Out

Lead magnet creation, opt-in placement, 7-email nurture sequence, and platform setup on Klaviyo or ConvertKit. Built once, runs forever.

Social & Content Strategy

Platform-specific content calendar, Reels/TikTok brief writing, LinkedIn thought-leadership, and repurposing plan so one piece of content goes six places.

Influencer & Affiliate

Outreach to all 5 tiers (A–E), affiliate code setup, tracking, and negotiation. Commission-only affiliate programme costs you nothing until it converts.

Paid Retargeting (Full CMO tier)

Facebook and Instagram retargeting to your email list + website visitors. Only turned on once your organic funnel is converting — so spend goes further.

Reporting & Strategy

Monthly performance report using the same visual language as your audit. You always know what's working, what changed, and what's next.


04 Who This Is For

Businesses with strong products, real customers, and a weak digital footprint. Sound familiar?

🍳

Culinary Schools & Cooking Studios

Certificate programmes, recreational classes, and corporate events — three revenue streams that need three distinct digital strategies. Usually sitting on untapped keyword demand they don't know exists.

High keyword demandCorporate events untapped
🏡

Boutique Hotels & Vacation Rentals

Paying 15–20% to OTAs on every booking with no direct booking funnel, no email list, and no SEO. One well-built campaign can recover months of fees.

Direct booking ROIOTA-dependent
🧘

Wellness Studios & Experience Businesses

Full on weekends, invisible online. The SEO opportunity for yoga, pilates, spas, and guided experiences is almost universally untouched by operators.

Local SEO high ROIOnline product potential
⚖️

Professional Services Firms

Law, accounting, financial planning. Referral-dependent and underranking in local search despite high LTV per client ($5K–$50K). Growth is capped by word of mouth.

High LTV per clientReferral ceiling
🏗️

Premium Home Services

Contractors, landscapers, interior designers doing $1M–$5M. Incredible work. Terrible website. No lead tracking. The portfolio SEO content play is almost always untouched.

Portfolio SEOHigh project LTV
🎓

Tutoring Centers & Speciality Schools

Packed in September, dead in June. No system to acquire students year-round. An online asynchronous product plus a parent email funnel doubles revenue without adding square footage.

Online product readySeasonal revenue gap
The common thread: Every one of these businesses has strong reputation, proven product, and real revenue — but a weak digital footprint that caps how fast they can grow. That's exactly the gap the audit finds and the retainer closes.

05 How It Works

From application to report in 5 business days. No forms to fill out in triplicate. No discovery call before the discovery call.

1

Apply Below — 3 Minutes

Tell me your business name, URL, business type, and primary growth goal. That's it. I'll confirm your slot within 24 hours.

Takes 3 minutes
2

I Research Your Business

I pull your live keyword data, visit your site, audit your social media, compare you to your top 3 competitors, and build the full 11-section report by hand. No automated tools, no templates — real research.

Live researchHand-built
3

Report Delivered in 5 Business Days

A polished HTML report lands in your inbox. Every section is colour-coded — gold for opportunities, red for critical gaps, green for strengths. Easy to read, easy to act on.

Polished HTML report5 business days
4

Optional 30-Minute Walkthrough Call

We walk through the report together. No pitch, no pressure — just your findings and your questions. If you want help executing anything, we can talk about that too. If not, the report is yours.

No sales pressureYour questions, your pace
5

Execution Optional — Your Call

If the 90-day roadmap resonates and you'd rather have it handled, we scope a retainer or sprint. If not, the audit stands alone as a complete, actionable deliverable. Either way you win.

No obligationExecution on your terms

06 Frequently Asked Questions

Everything you'd want to know before applying — answered plainly.

A Growth & Traffic Audit is an 11-section analysis of your business's online presence — organic keywords you rank for, SEO gaps costing you traffic, website conversion issues, social media performance versus competitors, AI visibility score, lead funnel gaps, and a prioritised 90-day action roadmap. It shows exactly where you're losing customers online and what to do about it. Every audit is built from live research on your actual business — not a template or automated scorecard.
The standard price for a full 11-section Growth & Traffic Audit is $500. The first 10 qualifying businesses receive it at no cost. There is no obligation to purchase any further services after receiving the free audit.
A fractional CMO is a senior marketing executive embedded in your business part-time on a monthly retainer — not a team of junior account managers executing cookie-cutter campaigns. The key difference: strategy and execution are owned by one experienced person who understands your full business context. A traditional agency often layers overhead, management fees, and junior staff between you and results. A fractional CMO is accountable directly to you, moves faster, and costs significantly less than a full-time marketing director ($150K+/year). Retainers start at $2,500/month.
The free audit is open to businesses of all types. General qualifiers: 5+ employees, at least one product or service priced over $500, and a genuine growth goal. I review every application personally and confirm qualification within 24 hours.
Every Growth & Traffic Audit is delivered within 5 business days of application confirmation. Each one is hand-researched and hand-built — so I work through the 10 slots in the order applications are confirmed. The optional 30-minute walkthrough call is scheduled after delivery at your convenience.
An AI Visibility Score (0–100) measures how likely your business is to be cited when AI tools like ChatGPT, Google AI Overviews, or Perplexity answer questions in your category — "best culinary school in Utah," "top boutique hotels near Aspen," "best yoga studio in Austin." It's scored across six signals: structured schema on your site, FAQ content, Google Business Profile completeness, third-party citations, press and authority links, and Wikipedia/Wikidata entity presence. Most small businesses score 15–30/100 without deliberate effort. A score of 60+ is achievable within 90 days with specific actions. This is now one of the fastest-growing and most under-exploited sources of qualified traffic for any business with a local or national online presence.
Fractional CMO retainers start at $2,500/month (Growth tier: SEO, content, email funnel, monthly reporting) and scale to $4,500/month (Full CMO tier: adds paid retargeting, influencer outreach, and affiliate programme setup). A 90-day sprint option is available from $7,500 as a flat-fee, defined-scope engagement with a handoff document at the end. All execution is scoped directly from your audit findings — the plan is already written before we start.
No. The cost structure section of the audit (Section 02) can be built from industry benchmarks if you prefer to keep financials private. If you want the break-even model to reflect your actual numbers, you can share them — but it's entirely optional and treated as confidential.

07 Apply for Your Free Audit

10 slots total. 4 already claimed. I confirm within 24 hours and deliver within 5 business days.

⚠   6 of 10 slots remaining — closes when full

No credit card. No obligation. I personally review every application.
Not a VA. Not a bot. Confirmation within 24 hours.


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